Safe Paw™ Ice Melter Takes Health Danger Out Of Melting Snow & Ice
The Only 100% Salt-Free Product on Market is Safe for Pets, Children, Surfaces & Environment
RICHBORO, PA, Aug. 5, 2004 — The makers of Safe Paw™ want you to have a safe "green" winter by using its "green colored" 100 percent salt-free product to melt ice and snow (www.safepaw.com). GAIA Enterprises, Inc., says its patented Safe Paw snow/ice melter is the only product of its kind on the market that is 100 percent guaranteed safe for pets, children, surfaces and the environment, and works just as good or better than salt or salt-based ice melter products. Safe Paw retails for $12.95 — $14.95 for an 8 lb. 3 oz. jug and is sold at pet, grocery, drug and hardware stores and available in many veterinarian offices across the country.
According to the company all other ice melter products on the market contain salt or salt-based chemicals to melt snow and ice, which can be harmful to both pets and children if digested or contacted topically and corrosive to surfaces such as lawns, pavers, asphalt, concrete, wood, floors and rugs.
An independent national survey recently commissioned by the company found that 60 percent of households in cold weather states said they use rock salt or salt-based products to melt snow and ice in the winter. The remaining 40 percent respondents said they did not know what they used or don't use anything (30%), use other products (9%) or didn't know if the ice melt product contained salt (1%).
More importantly, the survey revealed an alarming nearly two-thirds of the respondents (62% total; 66% of men) were not aware that salt and salt-based ice melting products can pose a health danger to pets and children.
Leading veterinarian groups such as the American Veterinary Medical Association and the American Animal Hospital Association caution that exposure to salt and salt-based ice melting products, a common occurrence, can cause dogs severe dermatitis, inflammation of the paws and serious gastrointestinal problems including vomiting and internal burns of the mouth and digestive tract. Salt can also burn and irritate children's eyes and skin and cause internal problems if swallowed according to pediatricians.
For dogs, in particular, exposure to salt and salt-based ice melt products can mean an unhealthy winter and unplanned trips to the vets' office or animal hospital. Dr. Patricia Collins of the Valley Cottage Animal Hospital located north of New York City in Valley Cottage, N.Y., said, "The first thing we ask an owner when their dog comes in because of vomiting or extreme dermatitis in the winter is are you using rock salt or a salt product to melt snow and ice?
"It's more common than you might think," said Dr. Collins. "The problem is that when dogs are let out they frolic and eat the snow and many of the ice melt products sit on the surface of the ice. Dogs either ingest these ice melt pellets or they get frozen into their paws. Later when they are inside with higher temperatures the ice melts and dogs begin to lick their paws. The salt can heat up as high as 175 degrees and not only burn their skin but their mouth and digestive system."
Steve Greenwald, vice president of sales and marketing for Safe Paw, said that for a few additional dollars parents and 58 million pet-owning U.S. households could rest assured that they are 100 percent safe by using the "green stuff "- Safe Paw" this winter. "An emergency visit to the vet can cost upwards of several hundred dollars, not to mention the pain and suffering for the pet and pet owner," said Greenwald. "Safe Paw is the only logical choice for melting snow and ice and providing a safe environment for pets and children to enjoy the white stuff (snow)."
Greenwald added that the new reformulated Safe Paw is also 100 percent safe for pavers, concrete and lawns, leaving no discolorations and burning that salt and salt-based products cause and leave behind. "Safe Paw also works up to twice as fast as some salt-based ice melters so there is no trade-off for being safe and smart," said Greenwald.
About Safe Paw™
No other ice/snow melter works like Safe Paw™ and is 100 percent safe for children, pets, all surfaces and the environment. It is unique in its compound and benefits without utilizing any salt as an ingredient. Safe Paw is a patented dual-effect compound, made up of crystalline amide core infused with special glycols. This non-corrosive composition gives Safe Paw a two-way timed-release action. The liquid component starts melting ice instantly while breaking its surface tension. This allows the crystal-core to quickly penetrate and destabilize the ice and speed up the melting process. Safe Paw actually attracts heat to make it even more effective. This "endothermic" reaction takes advantage of solar effect and provides extra melting power during daylight hours. As an added feature, Safe Paw leaves an invisible protective shield that prevents ice from sticking to the surface for up to three days. This makes shoveling easier and saves work. For more information call 1.800.783.7841 or visit www.safepaw.com and email info@safepaw.com.
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