Announcer: On this hour of "Home Talk," the man from the Bayou land and the host of the show, the Cajun Contractor, Michael King.
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All right. Got a great final hour for you. I'm going to jump
right into it. As you know, we're in the highlight of the summer
months. But hey, in another couple months, hey, a lot of our
northern affiliates and northern listeners are going to be
fighting snow and ice, so we're going to start the process just
a little early.
So my next guest is Steven Vernik. He is with Safe Paw Ice
Melter. Hey, Steven. How are you doing, my friend?
Steven: Great, Michael. How are you doing? Thanks for having me.
Michael: Aww, if life was any better for me, I'd be scared to wake up in
the morning, Steven. Hey, we've got probably another couple
months before it's going to get cold and snowy and rainy and all
that bad stuff up in the North.
Michael: Why is . . . I want to talk about Safe Paw. I mean, Safe Paw,
why is Safe Paw a better way to melt ice and snow than the
traditional ice melters?
Steven: Sure. Well, most people are used to using salt and traditional
ice melters, and perhaps they just don't know what's happening
with those ice melters and what the difference is between our
ice melter and their ice melter. Ours is completely safe for the
environment, your property, your plants, and your animals,
including your pets and children, even if they eat it. Our
product, not only that, it's scientifically designed to
outperform other ice melters. It will melt to lower
temperatures. It will work faster and last longer than any other
ice melter on the market.
Michael: Now, who developed Safe Paw? I mean, and Safe Paw, and why?
Steven: Sure. Mr. Greenwald was a chemical engineer. He graduated from
school, and he started working for industrial power plants and
nuclear power plants. And one thing he heard was that they
needed to melt ice and snow without damaging the environment or
damaging the concrete structures or anything that would be
conductive. So he started working in the garage and started
creating ice melters. He got really good at it and developed a
product at the time was called Safe Thaw.
And then our pet was walking around the yard, and it happened to
walk on . . . sorry, on the street, and then it walked on some
salt, got some sores on the salt. And he said, "You know what?
This is a problem I think we can solve." So he went back to the
drawing table, and he created a new ice melter that was
completely safe for not just their paws, but for the pet all
around, where they could eat it and it just would work awesome.
Michael: Wow. What a tremendous story. Now you explained what is Safe
Paw and what makes it really better to melt ice and snow than
traditional ice melters. But I'm going to take it one step
further. I mean, how does it work differently, say, from other
ice melters, though? I mean, the actual functionality of it.
Steven: That is a great question, and I love it because we get to talk
a little bit about science. What happens when water freezes is
you have oxygen and hydrogen molecules that will bond to each
other. The colder the temperature, the tighter the bond. So a
lot of ice melters, like salt, will use heat to reverse that
process, where when they react with the water, they create heat
and they'll separate those hydrogen and oxygen molecules. But
that heat, and also the corrosiveness of salt, is a major
problem and very dangerous for many things.
Our product, Safe Paw, works differently. What happens is it
actually chemically and molecularly gets in between those oxygen
and hydrogen bonds and separates them and pulls them apart.
You'll even notice that the temperature will actually get a
little cooler because the melting temperature dropped. Now, this
allows us to melt ice without changing the temperature, which is
going to help protect concrete from the freeze/thaw cycle. Not
only that, it's not going to allow for any other damage as well.
Michael: Now, how safe is Safe Paw? Safe Thaw? I mean, is it safe for
Steven: Sure. Safe Paw is safe for pets, children. They can eat it. It
won't damage the concrete. It won't damage paints, rubbers,
plastics. You can use it on the roofs. You can use it around
power lines, because it's non-conductive. They use it on
helipads a lot because when the wind picks up, it doesn't knock
the Safe Paw out of place.
See that's another thing. The Safe Paw is made up of multiple
layers and will actually bore its way down to the surface of
whatever you're trying to melt the ice off of, and this will
make it so you're not going to lose product that might blow off.
On top of that, it will spread along the surface and break the
tension between the ice and the surface, which will allow you to
remove ice and snow very easily. It's probably the best ice
melting experience you'll have.
Michael: Wow. What about competing products, though? I'm trying to think
of something off of the top of my head.
Michael: You know, I have saying on the show: I'm an originator, not a
duplicator. So what about origination here?
Steven: Sure. Well, our product was the first ice melt product that was
designed to, you know, replace salt. And being the first is
sometimes tricky, because a lot of times people might not see
the need for a new product right away. But over time, our
product really proved itself, and people, you know, started
getting more eco-conscious and caring about their pets. And so
over time, people said, "Hey, you know what? That doesn't seem
like that's a bad market. So perhaps what we should do is we
should create a product and get into the market."
So what they did was they said, "Well, what's bad about ice
melters? What's bad for pets?" And the first thing they saw was
that rock salt is jagged, and seeing that it's jagged, they knew
that it might cut the pads of the dog's paws. And so what they
did was they took rock salt, and they rounded it off, and they
said, "Look, it's pet-friendly or safer for the paws." You'll
see words like "friendly" and "safer." And, you know,
"friendly," what do you mean friendlier? Or "safer." Safer than
what? So those products weren't necessarily any good because the
salt will actually heat up to about 175 degrees, and it will
burn, the paws of any pet. Not only that, they'll lick it, and
they'll get it in their eye, and it's just a very bad situation
On top of that, you had some brands that said, "You know what?
Rock salt is bad for pets. It doesn't matter if you round it off
or not. So what we'll do is we'll make a blend. We'll make a
blend of some of this and some of that, some of this and some of
that, and we'll use all these cheap products. That way we can
market it and sell it, and it's better than rock salt." And
that's where you'll see that word "safer." Safer than rock salt.
And this is not safer.
Michael: My friend, we're out of time. We're out of time, my friend. I
want to get you . . . we're going to definitely get you back on.
Steven: Thank you.
Michael: No, go ahead and give me your email address right quick. Not
email address. I mean your website. Your website. I apologize.
Steven: No problem. The website is www.SafePaw.com.
Michael: SafePaw.com. SafePaw.com.
Michael: Hey, Steven, thank you for being . . . you've got it. Steven,
thank you so much for being our guest on Home Talk, my friend.
Steven: Thanks, Mike.
Michael: All right.